The Domino Effect Campaign
NZ Aged Care Association have launched a campaign where they are running a large, national multimedia campaign which you will start to see across TV, digital channels and social media, and hear on radio.
The TV/video creative presents a dark future around the availability of aged care beds and has been designed to shock. This narrative is what is needed to build awareness of the situation and spur the Government into action.
As a member of the Aged Care Association, we are fully supportive of this campaign as older people don’t feature in any of the health goals outlined by government or indeed any policy statements from opposition bodies.